Here's the thing about prices

I'm sometimes asked what I charge (for the t-shirts, baby creepers and bibs I make) and why I charge what I charge. As is the case with any business, I'm in business to make money. I make money by charging a price that covers the cost of goods used to produce what I'm selling, such as the t-shirt (creeper, bib, etc), the ink, bags, and tags, plus the cost of actual production and a little bit for my time and effort. Of course I have to be reasonable, but I can't operate at a loss or my business won't stay in business. No business survives much less thrives by "giving it away".

Some prices are negotiable, such as when I buy t-shirts in a large enough volume that my vendor passes along savings to me, which I can then pass on to my customer. But since that's not always the case, some customers have a hard time understanding why they can buy a t-shirt from one printer for $6.00 where I might charge $16.00

To understand the difference in price, you also need to understand the difference in production - was the shirt done by screen printing or digital direct-to-garment printing? What is the content and weight of the shirt? Is it tagged or tagless, mens, women's or unisex? Organic cotton or a cotton/poly blend? And then of course, there's where the shirt is made. If it's made in China, Vietman, India or Bangladash to name a few, it's very likely going carry a significantly lower price from a shirt made in America. And just who is making your shirt? A large print shop that produces banners, signs, packaging, hats, t-shirts, tote bags in volume? Or an independent business owner that's considerably smaller in size and sales than one of the large chain printers.

So many factors go into determining the price tag on the items you buy, that there's not always a simple answer to "why do you charge more than printer XYZ"?

Aside from all the items above, there is also this; QUALITY. To me, quality is about the commitment of care and concern I put into every piece I make. I'm a big believer in autographing my work with excellence. I think this quote by William A. Foster pretty accurately sums it up; “Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.”

As a small business, I believe that I cannot and should not be all things to all people. I frequently turn business away because of this belief. But that also means that the business I do, is the best business I do, and I'm proud to do it.

When you give or wear an item of decorated apparel from La Petite Pilot or my new line INKRAGEOUS, you have the satisfaction of knowing it was made with my personal commitment to quality and care. And there's nothing cheap about that.

Lori


"There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man's lawful prey." ~ John Ruskin

What's new

It seems that an old and very unpopular notion about women who stay at home is still floating around; that being - that they "don't work". Personally, I don't know of any stay-at-home woman who doesn't work. Whether she's a wife, mother, or a single woman who's done her time in corporate America, I don't know of a single woman who stays home all day swilling champagne and popping bon-bons into her mouth. Not that I might not consider it if someone would kindly do all my shopping, cooking, cleaning, laundry, organizing and driving people wherever they need to be. And of course, they'll need to work my home-based business.

Being self-employed isn't being unemployed. In fact, I'd argue that as the owner of a home-based business, I probably spend more time working than I did when I commuted 45 minutes to an office where I typically put in 10 hrs a day. On any given evening I'm in front of my laptop working on new designs, improving existing designs, improving my understanding of Photoshop Elements (that's a biggie), blogging, social networking (including tweeting and reading business tweets), researching avenues for greater business exposure, and networking. Anyone who thinks all of that doesn't take time, well, come spend a day with me and see.

So just how have I been spending the past several weeks when I'm not actually making t-shirts and/or onesies? Funny you asked. Just take a look for yourself. And if you happen to see something you like, email me or comment in this blog and let me know. I'm always happy to welcome a new customer to the business.

Thanks for taking the time to stop by and check out what's new with La Petite Pilot. Come back soon!

Off to a good start

We've been busy! Busy creating new designs and products. Busy working with new customers. Busy getting ready for the 2011 season of Fly-In's. If you love aviation like our family does, you probably plan at least a few of your family calendars around Fly-In's.

In our house, that means we check www.flyincalendar.com on a regular basis. This well organized website lists events state by state, month by month. We especially look forward to local Fly-In's like the Cactus Fly-In at Casa Grande Airport (http://cactusflyin.org) at which La Petite Pilot baby bodysuits and tee's for all ages will be available.

So what's your favorite pilot wearing this year? La Petite Pilot aviation-themed apparel has introduced several new designs for children and adults. Here are just a few;













You've just seen a few of our new designs, available on baby bodysuits (onezies), and t-shirts (childrens & adults), and NEW for 2011 - BABY BIBS!!! And we've got so many more colorful designs to offer you and your favorite Flyguy or Skygirl. See us at the Cactus Fly-In March 4 and 5 at the Casa Grande Airport in Casa Grande Arizona.

Dress your pilot in style with La Petite Pilot!